SuperPACs: the right kind of influence?

Citizens United was new. Lisa Murkowski was in dire straits having been beaten, as the incumbent in the 2010 primary, by an unknown Joe Miller. The Alaska Federation of Natives (AFN) learned what power a super-PAC can have when the native corporations resolved to use one to support Senator Murkowski’s write-in campaign.

This was more than an endorsement by AFN, this was the power of funding with efficiency multiplied; a group may not be in consensus regarding who to support, but large amounts of corporate money, not legal in the past, could be garnered without the effort of contacting individuals, of coordinating the myriad calls and mailers to get a few dollars from each interested eligible voter. Now a SuperPAC can take the wishes of a few and use the power of that money to reach potential voters.