Taking the Christ out of Christianity

Cru is a "caring community passionate about connecting people to Jesus Christ."  They were formerly known as Campus Crusade for Christ, but changed their name recently. (No, they did not change it to Prince.)

Although the words Campus and Crusade served as hindrances, there was never any intentional decision to remove the word “Christ.”

There you have it, they abbreviated their name to Cru, because any association with Christianity is a hindrance to their cause. The removal of the word Christ was completely an accident.

I have two questions:

1. What exactly is their cause?
2. Who's going to tell Bill O'Reilly?